Apple has reportedly disconnected its self-driving electric car project.

 

Apple has reportedly disconnected its self-driving electric car project.

It has been reported that Apple has canceled its intentions to manufacture electric cars (EVs), 

ten years after it was first thought the iPhone maker was involved in the project.

The initiative, which employs about two thousand people, has never been acknowledged by the company in public.

According to Bloomberg News, a large number of project workers will be transferred to the artificial intelligence (AI) 

section of the iPhone manufacturer.

Apple did not answer a request for comment from the BBC right away.

As part of CEO Tim Cook's Project Titan, the Apple automobile crew was allegedly referred to as the Special Projects Group.

The corporation was first rumored to be working on a fully driverless car without a steering wheel or pedals as it spent 

billions of dollars on R&D.

It was believed that the team would still need years to produce a car.

According to Ray Wang, the founder and CEO of Silicon Valley-based consultancy Constellation Research, 

"this is a smart and long awaited decision," he told the BBC.

"The market demand for EVs is not there and AI is where all the action is," he stated.

Beyond the iPhone and PCs, Apple has been looking into other possibilities, such as its newly released virtual reality headset, the Vision Pro.

Because borrowing prices are still high, demand for EVs has decreased recently. This has increased market competition as large players compete for clients.

The two biggest automakers in the US, Ford and General Motors, have delayed their plans to increase EV production in recent months.

Rivian, a manufacturer of electric trucks, declared last week that it would reduce employment by 10% and that it did not anticipate an increase in production this year.

Tesla issued a warning in January, stating that this year's sales growth would be slower than 

Under the leadership of multibillionaire Elon Musk, the business has been slashing costs in Europe and China, two of the world's most important markets, in response to fierce competition from Chinese rivals like BYD.

Emojis of a salute and a cigarette were used by Mr. Musk to response to a claim that the Apple project was failing on the social media platform X, which was formerly known as Twitter.